Period of PURPLE Crying

Scientific Rating:
Promising Research Evidence
See scale of 1-5

Additional Implementation Resources

Since this program Period of PURPLE Crying was highly rated on the Scientific Rating Scale, program representatives were asked to provide additional implementation information.

Pre-Implementation Materials

There are no pre-implementation materials to measure organizational or provider readiness for Period of PURPLE Crying.

Formal Support for Implementation

There is formal support available for implementation of Period of PURPLE Crying as listed below:

The National Center on Shaken Baby Syndrome (NCSBS) has a designated PURPLE team to provide ongoing technical assistance to all partners implementing as well as leadership teams with jurisdiction-wide initiatives and programs. Additionally, the entire staff at the NCSBS is educated about the program and representative staff offer assistance in marketing, public education campaigns, online training modules, research, outreach, and customization of design assets.

Fidelity Measures

There are fidelity measures for Period of PURPLE Crying as listed below:

The evaluation tools are available upon request and consist of a Public Health evaluation form, maternity nurse interview questions, public health nurse interview questions, and parent interview questions.

Implementation Guides or Manuals

There are implementation guides or manuals for Period of PURPLE Crying as listed below:

There is an implementation protocol; a 14-chapter, 66-page implementation and management guidebook; and an implementation checklist that are available through the PURPLE team at or 801-447-9360.

Research on How to Implement the Program

Research has been conducted on how to implement Period of PURPLE Crying as listed below:

Nocera, M., Shanahan, M., Murphy, R. A., Sullivan, K. M., Barr, M., Price, J., & Zolotor, A. (2016). A statewide nurse training program for a hospital based infant abusive head trauma prevention program. Nurse Education in Practice, 16(1), e1–e6.